Kindle Matchbook Will Give Discounted Ebook Copies to Hard Copy Owners.
This is great and long, long overdue. Making people pay full price for a digital edition of something they already physically own just encourages pirating. I have had no real qualms with someone pirating things they have already paid for - this goes a long way in changing my thinking about that, as long as other retailers follow along.
This will encourage physical book sales in the long run. We all (mostly) like the convenience of eBooks, but at the end of a long day, when I'm about to go to sleep, I don't need to be staring at a screen.
Led by The Punx, this concept has already revitalized sales on vinyl records. Yes, you will mostly listen to mp3s, but a lot of us vain motherfuckers need to build our physical record libraries to impress some theoretical cool person who will never actually come to our house but hey you never know, and the same applies to books.
P.S. Buy that book up top, you won't be disappointed.