j.r. watkins is a sneaky mofo

The front of our soap bottle sounds so hippy friendly. Look at that, no SLS. How nice.

But the when you look at the back:

Now, granted Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) are definitely chemically different, so Dr. Watkins isn't technically lying. But they are very similar. I'm pretty sure people looking to avoid SLS are looking to avoid SLES as well.

(I have no problem with SLS or SLES - except in shampoo - I just thought this was kind of weird and misleading)
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