Something overlooked by both Yglesias and Kevin Drum in the discussion of why people with DVR's tend to watch commercials rather than skip them is that commercials as a whole have gotten a lot, lot better.
Don't get me wrong, I skip a Progressive ad as quick as the next guy, but I can't tell you how many times I've actually rewound in order to watch a commercial. Crazy, I know, but DVR's have forced ad agencies to step up their game, and a lot of them have.
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