how to make an iPad "killer"

Over the years, many companies have tried to develop an iPod/iPhone/iPad "killer". They have all failed. But I think HP just accidentally stumbled upon the secret.

Sell your iPad-y thingymabob for $99. But don't discontinue it.

How do you make money on this? No idea. But obviously people will go out of their way for the chance to have one.
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